Hi, I’m Annalisa. I help B2B SaaS companies turn content into a competitive advantage.

With a background in B2B tech and journalism, I’m at my creative best when I’m blending art and science to create strategic content with an editorial flavor. I believe storytelling is at the heart of a brand’s ability to connect with audiences, break through the noise, and build lasting impact, so I’ve made that my bread and butter.

I’ve wordsmithed for companies in highly regulated and technical industries, including cybersecurity, fintech, and proptech. Whether I’m writing blog posts and case studies or crafting a content strategy from scratch, my goal is always to help you tell your brand’s unique story and generate demand through differentiated content.

10+

years of content strategy and creation experience

$3.6M

in pipeline driven by content downloads in 2024-2025

$3.3M

in SQOs generated from organic traffic in 2024

186%

organic traffic growth one year after SEO strategy implementation

1,000+

sales meetings attributed to guides and original data reports in 2024-2025

Some kind words

  • “She was unfailingly positive, dedicated and diligent in all facets of her work. She is an exceptionally talented writer and has a remarkable ability to turn complex and dry topics into meaningful and engaging content—in a world of noise and distraction, Annalisa has a rare talent for honing in on what matters and why. Moreover, she is able to do this quickly and to a high standard. Her work often required no more than a cursory look, as she understands the pain points of her target audience and can artfully engage with them. In my two-decade career across three continents, she ranks as one of the best hires I've made."

    —Chris Spillane, Senior Director of PR & Comms Strategy at Elements Global Services

  • “Annalisa is the ultimate combination of journalist-content marketer-editor who excels at research and interviews, works for a deep understanding of her audience, has a knack for authentic storytelling, and is driven by deadlines. She’s versatile in that she can tackle a sales playbook, a social media audit/strategy, a website page, a feature profile—I saw her knock these projects out of the park, and let me tell you, you can trust her with anything. She’ll be a creative asset and a wonderful teammate to any organization.​"

    —Amy Frye, Director of Content Marketing at SMS Assist, L.LC.

  • “Her work was always top-notch, backed by sound strategy and creative thinking. Annalisa has that wonderful balance of art and science—the ability to use data to move the needle to drive results while also adding a much-needed human element to her work. I could always count on her to come up with creative, out-of-the-box new ideas to test and was always impressed with the energy and enthusiasm she brought to her work. She was a pleasure to collaborate with and any organization would be lucky to have her."

    —Rachel Kallison, Email Marketing Manager at Prime Publishing

  • “She is an intelligent, articulate, conscientious professional who asks pertinent questions that drive projects forward. As a marketing content professional, she has an informative, relational style that captures interest and generates business. She brings a strong customer focus that enables her to reach a wide variety of market segments and identify their corresponding business needs. If you're looking for a digital marketing, web content, or social media professional, I highly recommend Annalisa. As a bonus, she's delightful to work with!"

    —Christina Famiglietti, Digital Marketing Associate at Brady Corporation

  • “Annalisa’s communication is impeccable—she provides clear, thoughtful briefs that make expectations easy to understand, while being open to my own creative input. Annalisa’s expertise in employee benefits runs deep; I have so many examples I could share, but the one that stands out is the annual Benepass Benchmarking Report, which is a great example of her ability to turn raw data into valuable, actionable thought leadership. She always provided product context and thoughtful feedback that elevated each piece. Her guidance made sure the content was engaging and actionable for our HR audience."

    —Rebecca Noori, Freelance HR Writer